Service
Search Engine Optimization
Search-engine-focused website architecture and optimization designed to improve visibility, crawlability and organic search performance.
Helping search engines understand your site — honestly and structurally.
SEO is often sold as a pile of tricks and guarantees. The useful version is far less glamorous: it's making your website clear to search engines and genuinely useful to people. That means technical foundations, honest on-page structure, sensible content and measurable site speed. When those are in place, visibility follows.
I approach SEO the way I approach the sites themselves — methodically, from first principles. Whether your site is brand new and needs to be built right, or established and quietly underperforming, the work starts with understanding where you actually stand.
Where I work
Technical SEO
The foundation: crawlability, indexation, clean URLs, structured data and site speed.
On-page SEO
Titles, descriptions, headings and content structured around what real people search for.
Keyword research
Understanding which terms your audience actually uses — and whether they're worth chasing.
Content optimization
Making existing pages clearer, sharper and more useful to visitors and search engines alike.
Metadata & Schema markup
Structured data that helps search engines understand what your pages are about.
Core Web Vitals & performance
Loading, interactivity and visual stability — the experience factors that rank by themselves.
Sitemap & robots.txt
Clean rules for what should be crawled, indexed and excluded.
Search Console & Analytics
The measurement layer — so you can see what's working instead of guessing.
Local SEO
Helping businesses serving a specific area get found by people nearby.
Google Business guidance
Practical direction on your Business Profile listing and its optimization.
SEO audits & competitor analysis
A calm, documented look at where you stand and what realistic next steps exist.
SEO troubleshooting
Indexation problems, duplicate content, drops in visibility and technical glitches investigated.
Image SEO
Descriptive alt text, correct formats and compression — accessibility and search in one.
E-commerce & WordPress SEO
Stores and CMS sites SEO'd properly, respecting their special structures.
The honest parts — read before you commission SEO
- Good SEO is structural and measurable, not mysterious.
- I never guarantee rankings — anyone who does is selling you something.
- The goal is visibility, crawlability and organic performance: pages built so well that search engines understand and respect them.